RODENSTOCK - Website Redesign.

Client: Rodenstock
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2018

For Rodenstock we developed a comprehensive redesign of the website. Basically, the complete user experience has been investigated and improved. Everything is much easier and, above all, much clearer and easier to find. The clear structure guides the user to his destination and helps him to find the right spectacle frame or lens at any time. The color world has also been greatly reduced. So now subtle colors such as white, gray and black provide a good contrast.

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