BMW MOTORSPORT – Formula E Webspecial 2020.
BMW MOTORSPORT – Formula E Webspecial 2020.
BMW MOTORSPORT – Formula E Webspecial 2020.
Client: BMW Motorsport
Agency: Havas
Role: Art Director
Year: 2020
Client: BMW Motorsport
Agency: Havas
Role: Art Director
Year: 2020
Client: BMW Motorsport
Agency: Havas
Role: Art Director
Year: 2020
Client: BMW Motorsport
Agency: Havas
Role: Art Director
Year: 2020
Client: BMW Motorsport
Agency: Havas
Role: Art Director
Year: 2020
In the sixth season of Formula E, BMW i Motorsport will once again be competing with a real highlight. With the Internet presence specially developed under the motto "BMW i MOTORSPORT URBAN RACING" a unique online experience was created.
The focus is clearly on the racetainment character of the website. Here the user himself becomes a driver of the BMW iFE.20 and can playfully explore the world of BMW i Motorsport in eleven different hotspots. Matching the venues of the Formula E racing calendar, three specially produced songs provide an urban vibe.
The external communication, which was specially tailored to the technology-oriented target group, was played one hundred percent digitally, with a strong focus on the most diverse social media platforms.
In the sixth season of Formula E, BMW i Motorsport will once again be competing with a real highlight. With the Internet presence specially developed under the motto "BMW i MOTORSPORT URBAN RACING" a unique online experience was created.
The focus is clearly on the racetainment character of the website. Here the user himself becomes a driver of the BMW iFE.20 and can playfully explore the world of BMW i Motorsport in eleven different hotspots. Matching the venues of the Formula E racing calendar, three specially produced songs provide an urban vibe.
The external communication, which was specially tailored to the technology-oriented target group, was played one hundred percent digitally, with a strong focus on the most diverse social media platforms.
In the sixth season of Formula E, BMW i Motorsport will once again be competing with a real highlight. With the Internet presence specially developed under the motto "BMW i MOTORSPORT URBAN RACING" a unique online experience was created.
The focus is clearly on the racetainment character of the website. Here the user himself becomes a driver of the BMW iFE.20 and can playfully explore the world of BMW i Motorsport in eleven different hotspots. Matching the venues of the Formula E racing calendar, three specially produced songs provide an urban vibe.
The external communication, which was specially tailored to the technology-oriented target group, was played one hundred percent digitally, with a strong focus on the most diverse social media platforms.
In the sixth season of Formula E, BMW i Motorsport will once again be competing with a real highlight. With the Internet presence specially developed under the motto "BMW i MOTORSPORT URBAN RACING" a unique online experience was created.
The focus is clearly on the racetainment character of the website. Here the user himself becomes a driver of the BMW iFE.20 and can playfully explore the world of BMW i Motorsport in eleven different hotspots. Matching the venues of the Formula E racing calendar, three specially produced songs provide an urban vibe.
The external communication, which was specially tailored to the technology-oriented target group, was played one hundred percent digitally, with a strong focus on the most diverse social media platforms.
In the sixth season of Formula E, BMW i Motorsport will once again be competing with a real highlight. With the Internet presence specially developed under the motto "BMW i MOTORSPORT URBAN RACING" a unique online experience was created.
The focus is clearly on the racetainment character of the website. Here the user himself becomes a driver of the BMW iFE.20 and can playfully explore the world of BMW i Motorsport in eleven different hotspots. Matching the venues of the Formula E racing calendar, three specially produced songs provide an urban vibe.
The external communication, which was specially tailored to the technology-oriented target group, was played one hundred percent digitally, with a strong focus on the most diverse social media platforms.
28.000 PIXEL
28.000 PIXEL
28.000 PIXEL
28.000 PIXEL
28.000 PIXEL
Each hotspot has its own pop-up to provide users with information on the areas of social media, video and pictures, next races and much more.
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BMW AFTERSALES - Brand RelaunchCampaign
Salomon Shoepon: Do Sports. Get Sports.Product Design // PR
BMW AFTERSALES – ServicesCampaign
BMW MOTORSPORT - DTM BeautyshotsCampaign
DEUTSCHE LUFTHANSA – E-Dialouge.E-Dialouge
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Wald und WiesePhoto
Calling SchnellPhoto
CroatiaPhoto
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