Client: Hoffmann Mineral
Agency: Serviceplan
Role: Art Director
Year: 2021
 

Client: Hoffmann Mineral
Agency: Serviceplan
Role: Art Director
Year: 2021
 
 

Client: Hoffmann Mineral
Agency: Serviceplan
Role: Art Director
Year: 2021
 
 

Client: Hoffmann Mineral
Agency: Serviceplan
Role: Art Director
Year: 2021
 
 

Client: Hoffmann Mineral
Agency: Serviceplan
Role: Art Director
Year: 2021
 

A brand, that wants to be understood all over the world, needs a universal language. And that's exactly what we created with our design: We translated the complex core product - the silica minerals - into globally understandable and flexibly applicable icons that can be found everywhere - whether in the packaging, in the trade fair stand or in our advertising materials.

Based on electron microscope images, we abstracted the minerals, graphically translated them into icons. From there on we developed a design that becomes visible as a "mineral system". In the spirit of atomic design, we have created a modular system that brings the icons into any graphic application. In print ads, posters, as an orientation and guidance system, as a trade fair stand, in packaging and in digital – and all of this understandable worldwide.

A brand, that wants to be understood all over the world, needs a universal language. And that's exactly what we created with our design: We translated the complex core product - the silica minerals - into globally understandable and flexibly applicable icons that can be found everywhere - whether in the packaging, in the trade fair stand or in our advertising materials.

Based on electron microscope images, we abstracted the minerals, graphically translated them into icons. From there on we developed a design that becomes visible as a "mineral system". In the spirit of atomic design, we have created a modular system that brings the icons into any graphic application. In print ads, posters, as an orientation and guidance system, as a trade fair stand, in packaging and in digital – and all of this understandable worldwide.

A brand, that wants to be understood all over the world, needs a universal language. And that's exactly what we created with our design: We translated the complex core product - the silica minerals - into globally understandable and flexibly applicable icons that can be found everywhere - whether in the packaging, in the trade fair stand or in our advertising materials.

Based on electron microscope images, we abstracted the minerals, graphically translated them into icons. From there on we developed a design that becomes visible as a "mineral system". In the spirit of atomic design, we have created a modular system that brings the icons into any graphic application. In print ads, posters, as an orientation and guidance system, as a trade fair stand, in packaging and in digital – and all of this understandable worldwide.

A brand, that wants to be understood all over the world, needs a universal language. And that's exactly what we created with our design: We translated the complex core product - the silica minerals - into globally understandable and flexibly applicable icons that can be found everywhere - whether in the packaging, in the trade fair stand or in our advertising materials.

Based on electron microscope images, we abstracted the minerals, graphically translated them into icons. From there on we developed a design that becomes visible as a "mineral system". In the spirit of atomic design, we have created a modular system that brings the icons into any graphic application. In print ads, posters, as an orientation and guidance system, as a trade fair stand, in packaging and in digital – and all of this understandable worldwide.

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A brand, that wants to be understood all over the world, needs a universal language. And that's exactly what we created with our design: We translated the complex core product - the silica minerals - into globally understandable and flexibly applicable icons that can be found everywhere - whether in the packaging, in the trade fair stand or in our advertising materials.

Based on electron microscope images, we abstracted the minerals, graphically translated them into icons. From there on we developed a design that becomes visible as a "mineral system". In the spirit of atomic design, we have created a modular system that brings the icons into any graphic application. In print ads, posters, as an orientation and guidance system, as a trade fair stand, in packaging and in digital – and all of this understandable worldwide.