BMW AFTERSALES - Brand Relaunch.

BMW AFTERSALES - Brand Relaunch.

BMW AFTERSALES – Brand Relaunch.

Client: BMW Aftsersales Global
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2017
 

Client: BMW Aftersales Global
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2017
 

Client: BMW Aftersales Global
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2017
 

Client: BMW Aftersales Global
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2017
 

Client: BMW Aftersales Global
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2017

 

For BMW Aftersales, we have launched a BMW atypical and new visual concept. We are very close to people and show just little car. At the heart of this new direction are the needs of BMW drivers. Each motif, paired with a quote from the driver, creates a harmonious interaction. Here you see the overall campaign-look which has later been applied within the BMW Aftersales Services campaign. We developed an overarching campaign concept, which is  available for the individual markets and made for specific adaptation in the sense of a modular system.

For BMW Aftersales, we have launched a BMW atypical and new visual concept. We are very close to people and show just little car. At the heart of this new direction are the needs of BMW drivers. Each motif, paired with a quote from the driver, creates a harmonious interaction. Here you see the overall campaign-look which has later been applied within the BMW Aftersales Services campaign. We developed an overarching campaign concept, which is  available for the individual markets and made for specific adaptation in the sense of a modular system.

For BMW Aftersales, we have launched a BMW atypical and new visual concept. We are very close to people and show just little car. At the heart of this new direction are the needs of BMW drivers. Each motif, paired with a quote from the driver, creates a harmonious interaction. Here you see the overall campaign-look which has later been applied within the BMW Aftersales Services campaign. We developed an overarching campaign concept, which is  available for the individual markets and made for specific adaptation in the sense of a modular system.

For BMW Aftersales, we have launched a BMW atypical and new visual concept. We are very close to people and show just little car. At the heart of this new direction are the needs of BMW drivers. Each motif, paired with a quote from the driver, creates a harmonious interaction. Here you see the overall campaign-look which has later been applied within the BMW Aftersales Services campaign. We developed an overarching campaign concept, which is  available for the individual markets and made for specific adaptation in the sense of a modular system.

For BMW Aftersales, we have launched a BMW atypical and new visual concept. We are very close to people and show just little car. At the heart of this new direction are the needs of BMW drivers. Each motif, paired with a quote from the driver, creates a harmonious interaction. Here you see the overall campaign-look which has later been applied within the BMW Aftersales Services campaign. We developed an overarching campaign concept, which is  available for the individual markets and made for specific adaptation in the sense of a modular system.

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