Client: IGFM
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2018
 

Client: IGFM
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2018
 

Client: IGFM
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2018
 

Client: IGFM
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2018
 

Client: IGFM
Agency: Serviceplan Campaign 1
Role: Art Director
Year: 2018

In our free society, people often act like they are living in a happy bubble. Ignoring what is going on in the world, ignoring what they can do and must do. Our client, the IGFM, believes that it is our duty as humans to see the world around us. We must not look away from people in need of help. For this is what makes us human.

I AM HUMAN is a tool to raise awareness for human rights violations. By simply making a small change to a Captcha, we catch internet users off guard. Usually a captcha asks to prove that you are not a robot by selecting pictures of random objects. We ask the users to identify people in need of help – and truly confirm their humanity. Afterwards the users learn more about the stories behind the pictures and ways to join our fight for human rights.

a few minutes of our awareness could really make a difference for people in need of help. Therefore, the strategy was to surprise users in their regular online behavior. We put our captcha between the user and the content they wanted to see. The pictures forced the users to involve themselves and the stories behind the pictures, engaging them emotionally. With our free plug-in we made it easy for everybody to become active and support the project. This way, no media spend was necessary and the IGFM, as an organization mostly operated with volunteers, were able to attract publicity like never before – in breadth and diversity.

In our free society, people often act like they are living in a happy bubble. Ignoring what is going on in the world, ignoring what they can do and must do. Our client, the IGFM, believes that it is our duty as humans to see the world around us. We must not look away from people in need of help. For this is what makes us human.

I AM HUMAN is a tool to raise awareness for human rights violations. By simply making a small change to a Captcha, we catch internet users off guard. Usually a captcha asks to prove that you are not a robot by selecting pictures of random objects. We ask the users to identify people in need of help – and truly confirm their humanity. Afterwards the users learn more about the stories behind the pictures and ways to join our fight for human rights.

a few minutes of our awareness could really make a difference for people in need of help. Therefore, the strategy was to surprise users in their regular online behavior. We put our captcha between the user and the content they wanted to see. The pictures forced the users to involve themselves and the stories behind the pictures, engaging them emotionally. With our free plug-in we made it easy for everybody to become active and support the project. This way, no media spend was necessary and the IGFM, as an organization mostly operated with volunteers, were able to attract publicity like never before – in breadth and diversity.

In our free society, people often act like they are living in a happy bubble. Ignoring what is going on in the world, ignoring what they can do and must do. Our client, the IGFM, believes that it is our duty as humans to see the world around us. We must not look away from people in need of help. For this is what makes us human.

I AM HUMAN is a tool to raise awareness for human rights violations. By simply making a small change to a Captcha, we catch internet users off guard. Usually a captcha asks to prove that you are not a robot by selecting pictures of random objects. We ask the users to identify people in need of help – and truly confirm their humanity. Afterwards the users learn more about the stories behind the pictures and ways to join our fight for human rights.

a few minutes of our awareness could really make a difference for people in need of help. Therefore, the strategy was to surprise users in their regular online behavior. We put our captcha between the user and the content they wanted to see. The pictures forced the users to involve themselves and the stories behind the pictures, engaging them emotionally. With our free plug-in we made it easy for everybody to become active and support the project. This way, no media spend was necessary and the IGFM, as an organization mostly operated with volunteers, were able to attract publicity like never before – in breadth and diversity.

In our free society, people often act like they are living in a happy bubble. Ignoring what is going on in the world, ignoring what they can do and must do. Our client, the IGFM, believes that it is our duty as humans to see the world around us. We must not look away from people in need of help. For this is what makes us human.

I AM HUMAN is a tool to raise awareness for human rights violations. By simply making a small change to a Captcha, we catch internet users off guard. Usually a captcha asks to prove that you are not a robot by selecting pictures of random objects. We ask the users to identify people in need of help – and truly confirm their humanity. Afterwards the users learn more about the stories behind the pictures and ways to join our fight for human rights.

a few minutes of our awareness could really make a difference for people in need of help. Therefore, the strategy was to surprise users in their regular online behavior. We put our captcha between the user and the content they wanted to see. The pictures forced the users to involve themselves and the stories behind the pictures, engaging them emotionally. With our free plug-in we made it easy for everybody to become active and support the project. This way, no media spend was necessary and the IGFM, as an organization mostly operated with volunteers, were able to attract publicity like never before – in breadth and diversity.

In our free society, people often act like they are living in a happy bubble. Ignoring what is going on in the world, ignoring what they can do and must do. Our client, the IGFM, believes that it is our duty as humans to see the world around us. We must not look away from people in need of help. For this is what makes us human.

I AM HUMAN is a tool to raise awareness for human rights violations. By simply making a small change to a Captcha, we catch internet users off guard. Usually a captcha asks to prove that you are not a robot by selecting pictures of random objects. We ask the users to identify people in need of help – and truly confirm their humanity. Afterwards the users learn more about the stories behind the pictures and ways to join our fight for human rights.

a few minutes of our awareness could really make a difference for people in need of help. Therefore, the strategy was to surprise users in their regular online behavior. We put our captcha between the user and the content they wanted to see. The pictures forced the users to involve themselves and the stories behind the pictures, engaging them emotionally. With our free plug-in we made it easy for everybody to become active and support the project. This way, no media spend was necessary and the IGFM, as an organization mostly operated with volunteers, were able to attract publicity like never before – in breadth and diversity.